Concept development & Interior Design

Becksöndergaard is a Danish fashion brand of accessories.
They asked for a new design for their fair trade shows in
Copenhagen and Milan.

The company wanted more flexibilty, functionality and at the same
time they wanted something innovative that would create a strong character and personality to their space. In order to accommodate those needs, the solution was flexible shelfs of metal and wood on wheels.

Old window frames on wheels were introduced as a personal element that would create options for different ways of showing the products.

The rough texture of the frames creates a contrast to the new shelfs and together they create a functional, but characteristic background for the accessories of Becksöndergaard.